Okay, maybe that’s diamonds.

Or love. But a brand name comes a close third.

You want to hold onto your brand name for as long as your business is operating. (Hint: name longevity enables it to get embedded into the hearts and minds of your audience, and helps you become top-of-mind).

A strategic brand naming process will allow your name to stand the test of time. And the strategies in this workbook were replicated to name and re-name businesses, apps, digital products, as well as products from all over the world.

So I know they work! But it’s not rocket science! And I’ve packaged them all into this naming workbook for you.

Are you ready? 

The post Proven strategies for creating brand names, effortlessly appeared first on Studeo.

MAGIC /noun/ the art of producing a desired effect or result.

For prospects to make a positive purchasing decision, the reward should exceed the pain. Meeting an unmet customer need, motivation or desire can be one of the most powerful ways for a brand to outweigh whatever cost/pain customers may experience.

I’ve grouped the most prevalent customer motivators and needs into an easy to remember acronym. I’ve called it Studeo Strategy MAGIC. The 30 brand prompt questions are loosely grouped into one of the categories to help stimulate a more customer-centric view of your business.

Meaning

Alchemy

Guidance

Innovation

Control

How to benefit from these cards

30 Prompt cards

Random responses

Randomly respond to one card at a time as a group with all participants

Individual Responses

Or, assign 3-5 cards to each participant to generate responses individually, then discuss as a group

Rapid-fire rounds

Or, add a few ‘rapid-fire’ rounds between other workshop exercises

Reflect

Attempt to find a way to apply each prompt to your business or brand, even hypothetically

How to benefit from these cards

30 Brand Value cards

Prepare

Lay all 30 cards out and discuss which side of each is more relevant to your business and/or customers

Discard

If neither side of a card have relevancy place it in a ‘discard’ pile

Shortlist

Shortlist the remaining down to the top 5-6 key values you could ‘own’

Generate

Selected cards are prompts to help you generate your own unique values

The post Facilitate engaging strategy workshops with ease appeared first on Studeo.

SCRIPT /verb/ to plan or devise; make arrangements for.

After a decade of testing and applying various problem-solving techniques and poring over neuroscientific material behind idea stimulation, I have arranged the most effective methods into the mnemonic SCRIPT and devised 10 prompts for each.

How to benefit from these cards

Define the challenge

Start out by defining your problem or challenge clearly

Select a card

Randomly select one card and think about the question

Generate ideas

Spend 10–15 minutes trying to generate as many ideas as possible for your challenge

Document ideas

Make a note of the card’s number and document your ideas

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